A new experience for creating and playing quizzes

My Role

User Interface User Experience Discovery

Platforms

Desktop and Mobile

Year

2023

Duration

9 months

What is Quizur?

A platform to create games, challenges, and tournaments for your friends, colleagues, students, audience, and fans.
It allows you to connect, reward, and engage your community in a fun and lighthearted way.

Challenge

Redesigning the current website while keeping the features everyone already loves and knows, improving the experience, and making it more interactive and fun.

As many users have requested for years, we are adding social features to encourage interactions between users, making the platform an even bigger part of their daily lives.

Redesigning the current website while keeping the features everyone already loves and knows, improving the experience, and making it more interactive and fun.

As many users have requested for years, we are adding social features to encourage interactions between users, making the platform an even bigger part of their daily lives.

Mains Tasks

→ Kick-Off
→ Benchmarking
→ Interview with user
→ Usability testing
→ Design critique sessions
→ Wireframes
→ Construction of Design System
→ User Interface
→ Handoff

The Process

Interviews with Stakeholders

From the conversation I had with stakeholders, we discovered some scenarios of opportunities and pains for our users:

→ We are solving a market pain regarding audience attention
→ Today our audience cannot interact with their audience
→ Many teachers use our platform but do not have access to the answers to their quizzes
→ Content creators have no incentive to use our platform
→ Those who create quizzes have no insight into how many people answered, who viewed their quiz, etc.
→ People want to be able to challenge other people, making the experience fun
→ People come to us through Google about their interest in the quiz
→ Our platform does not recommend new content

From the conversation I had with stakeholders, we discovered some scenarios of opportunities and pains for our users:

Benchmarking

To deeply understand how the quiz market operates, I conducted thorough research on the leading apps in the segment.

Qualitative Research

What do we want to find out from our users?

→ How did they discover Quizur?
→ What is their level of digital literacy?
→ What do they do for a living?
→ User style
→ Do they only create quizzes or also play them?

Empathy Map

How our users feel
Our users experience a mix of emotions when interacting with the platform

What they think

Quiz creation should be more accessible to encourage participation.
They want an environment where their effort is recognized and valued.
They feel anxious about seeing the statistics of their created quizzes.
Very bad experience accessing via mobile due to ads that worsen the experience.

What they hear

Hear comments from other users about difficulties in creating quizzes.
Platform full of ads.

What they see

A very complicated site interface for creating quizzes.
On mobile, the site is still worse with too many ads.
So many ads that sometimes they don’t know how to play.

What they say

They want to share their quizzes and receive feedback.
Creating quizzes takes too long, so I give up.

How our users feel
Our users experience a mix of emotions when interacting with the platform

What they think

Quiz creation should be more accessible to encourage participation.
They want an environment where their effort is recognized and valued.
They feel anxious about seeing the statistics of their created quizzes.
Very bad experience accessing via mobile due to ads that worsen the experience.

What they hear

Hear comments from other users about difficulties in creating quizzes.
Platform full of ads.

What they see

A very complicated site interface for creating quizzes.
On mobile, the site is still worse with too many ads.
So many ads that sometimes they don’t know how to play.

What they say

They want to share their quizzes and receive feedback.
Creating quizzes takes too long, so I give up.

Old Interface

Design System

To ensure consistency across the product and provide a solid foundation for future features and expansions, I created a Design System. This system standardizes components, typography, colors, and interactions, making the interface more cohesive and scalable. With this structured approach, the product is prepared to seamlessly integrate new functionalities and even support additional products in the future.