🚀 Let's create amazing solutions and showcase the value of Design to the world!
With over a decade of experience in the UX and Product Design market, my passion is to transform complexity into simple, meaningful, and inclusive digital experiences that truly improve people’s daily lives.
I believe in the synergy between design, technology, and business to turn challenges into opportunities — always focused on usability, accessibility, and measurable results.
Throughout my journey, I’ve collaborated on B2B and B2C platforms, worked with multidisciplinary teams, and applied AI-driven tools to accelerate research, map scenarios, and design solutions that drive conversion, retention, and user satisfaction.
For me, design is more than aesthetics — it’s a way to create value, solve real problems, and connect people with what matters most.
With a solid career of over 10 years in the UX market, my passion has always been to create meaningful products and services that enhance people's daily lives.
I believe that the synergy between design and technology has the power to turn challenges into opportunities, delivering exceptional experiences to users.
I am excited to continue this impactful journey, applying my passion and expertise in UX Design to create significant value for people.
Experience
Ambipar
Senior Product Designer
Feb 2025- Current
Finance
Working on the development of a new investment platform, focused on automating investment strategies and delivering personalized AI-driven recommendations. Designing user journeys, flows, and interactive prototypes in Figma, aligned with product and technology stakeholders. Conducting user research and benchmarking analysis to identify market opportunities and differentiation. Exploring and testing various market tools to support product and design decisions. Engaging in frequent conversations with users and stakeholders to gather insights and validate concepts. Developing and documenting the platform’s Design System. Deepening expertise in key product metrics, such as: engagement (DAU/WAU), conversion rate on automated strategies, cohort-based retention, average session duration, and activation rate of AI-first features. Collaborating closely with Product Owners, engineers, and stakeholders to define requirements and prioritize the backlog in Azure DevOps. Focusing on creating a more accessible and powerful experience for different investor profiles, positioning the platform as AI-first.
Ambipar
Senior Product Designer
Feb 2025- Current
Finance
Working on the development of a new investment platform, focused on automating investment strategies and delivering personalized AI-driven recommendations. Designing user journeys, flows, and interactive prototypes in Figma, aligned with product and technology stakeholders. Conducting user research and benchmarking analysis to identify market opportunities and differentiation. Exploring and testing various market tools to support product and design decisions. Engaging in frequent conversations with users and stakeholders to gather insights and validate concepts. Developing and documenting the platform’s Design System. Deepening expertise in key product metrics, such as: engagement (DAU/WAU), conversion rate on automated strategies, cohort-based retention, average session duration, and activation rate of AI-first features. Collaborating closely with Product Owners, engineers, and stakeholders to define requirements and prioritize the backlog in Azure DevOps. Focusing on creating a more accessible and powerful experience for different investor profiles, positioning the platform as AI-first.
UX Agency
Senior Product Designer
June 2024- Feb 2025
Agency
My journey here goes beyond creating visual experiences, always focusing on delivering results for our clients and products. By applying UX methodologies, I conduct usability tests to simplify and improve every step of the user journey. I carry out in-depth user research, from usability tests and benchmarks to detailed interviews, capturing valuable insights that guide our decisions. Based on this data, I create hypotheses for real solutions, grounded in experiments and analyses conducted within the product. Leading co-creation workshops Extensive experience with visual design, including Design Systems, Figma, journey mapping, and wireframes Proposing design process improvements to enhance team productivity based on solid reasoning and evidence
UX Agency
Senior Product Designer
June 2024- Feb 2025
Agency
My journey here goes beyond creating visual experiences, always focusing on delivering results for our clients and products. By applying UX methodologies, I conduct usability tests to simplify and improve every step of the user journey. I carry out in-depth user research, from usability tests and benchmarks to detailed interviews, capturing valuable insights that guide our decisions. Based on this data, I create hypotheses for real solutions, grounded in experiments and analyses conducted within the product. Leading co-creation workshops Extensive experience with visual design, including Design Systems, Figma, journey mapping, and wireframes Proposing design process improvements to enhance team productivity based on solid reasoning and evidence
Anbima
Senior Product Designer
Jan 2024- June 2024
IT Consultancy
Conducted thorough research: Mapped out the world's leading financial association websites, analyzed best practices, and studied fintech websites to incorporate modern visual elements. Gathered user insights: Interviewed association representatives to understand their needs, goals, and challenges. Established a comprehensive Design System: Ensured brand immersion across all internal products. Created and launched Anbima's international website: Successfully attracted international visitors and presented the Brazilian financial market landscape effectively. Implemented continuous optimization: Monitored website performance and made data-driven improvements to achieve objectives. Developed a centralized design system: Standardized the user interface across all internal products. Fostered collaboration: Collaborated with designers and developers to ensure effective implementation of the Design System. Facilitated design thinking workshops: Conducted workshops to promote creativity and team problem-solving. Generated innovative ideas: Assisted in generating innovative ideas and prototyping solutions. Guided teams in creating intuitive and accessible interfaces: Provided guidance to teams in creating user-friendly and inclusive interfaces. I carry out in-depth user research, from usability tests and benchmarks to detailed interviews, capturing valuable insights that guide our decisions. Based on this data, I create hypotheses for real solutions, grounded in experiments and analyses conducted within the product.
Anbima
Senior Product Designer
Jan 2024- June 2024
IT Consultancy
Conducted thorough research: Mapped out the world's leading financial association websites, analyzed best practices, and studied fintech websites to incorporate modern visual elements. Gathered user insights: Interviewed association representatives to understand their needs, goals, and challenges. Established a comprehensive Design System: Ensured brand immersion across all internal products. Created and launched Anbima's international website: Successfully attracted international visitors and presented the Brazilian financial market landscape effectively. Implemented continuous optimization: Monitored website performance and made data-driven improvements to achieve objectives. Developed a centralized design system: Standardized the user interface across all internal products. Fostered collaboration: Collaborated with designers and developers to ensure effective implementation of the Design System. Facilitated design thinking workshops: Conducted workshops to promote creativity and team problem-solving. Generated innovative ideas: Assisted in generating innovative ideas and prototyping solutions. Guided teams in creating intuitive and accessible interfaces: Provided guidance to teams in creating user-friendly and inclusive interfaces. I carry out in-depth user research, from usability tests and benchmarks to detailed interviews, capturing valuable insights that guide our decisions. Based on this data, I create hypotheses for real solutions, grounded in experiments and analyses conducted within the product.
Quizur
Senior Product Designer
Mar 2023- Dez 2023
Startup
Leading the creation of a new website experience for our users, making quiz creation and other content more intuitive and user-friendly; Collaborating with Product Managers to evaluate research, analyze data, generate insights, and conceive solutions for the best possible user journey on our site; Facilitating and leading idea generation sessions, aligning and reaching consensus with the team and other stakeholders in the initiative; Conducting user research and creating surveys to understand user preferences, leading to the Member Get Member strategy by incorporating social interactions, ultimately increasing platform engagement; Following a User-Centered Design (UCD) approach, conducting user research, interviews, usability tests, and exploring behaviors, preferences, and challenges of Quizur users; Creating user journey maps, identifying key interaction points and opportunities for improvement; Developing prototypes of varying fidelity to test concepts and usability with users and stakeholders, ensuring rapid learning throughout the process; Building flows, navigation structures, and interfaces that provide our customers with the best user experience, considering business goals and technical feasibility; Contributing to the formulation and measurement of goals for our OKRs, aligned with the company's strategic vision.
Quizur
Senior Product Designer
Mar 2023- Dez 2023
Startup
Leading the creation of a new website experience for our users, making quiz creation and other content more intuitive and user-friendly; Collaborating with Product Managers to evaluate research, analyze data, generate insights, and conceive solutions for the best possible user journey on our site; Facilitating and leading idea generation sessions, aligning and reaching consensus with the team and other stakeholders in the initiative; Conducting user research and creating surveys to understand user preferences, leading to the Member Get Member strategy by incorporating social interactions, ultimately increasing platform engagement; Following a User-Centered Design (UCD) approach, conducting user research, interviews, usability tests, and exploring behaviors, preferences, and challenges of Quizur users; Creating user journey maps, identifying key interaction points and opportunities for improvement; Developing prototypes of varying fidelity to test concepts and usability with users and stakeholders, ensuring rapid learning throughout the process; Building flows, navigation structures, and interfaces that provide our customers with the best user experience, considering business goals and technical feasibility; Contributing to the formulation and measurement of goals for our OKRs, aligned with the company's strategic vision.
Brink's - TriggoLabs
Senior Product Designer
Jul 2022- Dec 2022
IT Consultancy
In a 90-day challenge, I was tasked with implementing CX Discovery in a traditional valuables transportation company with a customer-centric focus. Our journey began with deep immersion, aiming to understand the company's business. We conducted interviews with over 24 business agents across 15 departments, totaling 32 hours of interviews, unveiling more than 110 pain points. I analyzed the top 3 competitors, scrutinized their social media, and performed a heuristic analysis on the current website. This exploration aimed to comprehend why users struggled to grasp an official communication channel. Surprisingly, there wasn't one. Even the website lacked this standard for clients or potential customers. Conducting in-depth research, including secret shopper analyses and a macro customer journey assessment, we benchmarked against players in other industries to explore new technologies and gather inspiration for enhancing our scenario. Throughout customer interviews, we mapped over 115 pain points. Guided by a strategic vision, we identified market opportunities, ultimately prototyping a digitally tested solution, refining flows to alleviate user journey pain points.
Brink's - TriggoLabs
Senior Product Designer
Jul 2022- Dec 2022
IT Consultancy
In a 90-day challenge, I was tasked with implementing CX Discovery in a traditional valuables transportation company with a customer-centric focus. Our journey began with deep immersion, aiming to understand the company's business. We conducted interviews with over 24 business agents across 15 departments, totaling 32 hours of interviews, unveiling more than 110 pain points. I analyzed the top 3 competitors, scrutinized their social media, and performed a heuristic analysis on the current website. This exploration aimed to comprehend why users struggled to grasp an official communication channel. Surprisingly, there wasn't one. Even the website lacked this standard for clients or potential customers. Conducting in-depth research, including secret shopper analyses and a macro customer journey assessment, we benchmarked against players in other industries to explore new technologies and gather inspiration for enhancing our scenario. Throughout customer interviews, we mapped over 115 pain points. Guided by a strategic vision, we identified market opportunities, ultimately prototyping a digitally tested solution, refining flows to alleviate user journey pain points.
Porto Seguro - TriggoLabs
Senior Product Designer
Feb 2022- Jul 2022
IT Consultancy
Upon entering Porto Seguro, the challenge was crystal clear: integrate an application across various services, such as cashback in insurance and discounts at Porto Seguro Bank. We kicked off with an intense session, diving deep into our objectives. Quantitative and qualitative research formed the foundation, validating problems and solutions. The focus was on crafting flows that added value to both users and Porto Seguro services. Strategic mapping unveiled innovative opportunities. With the user at the core of design, we conducted usability tests on prototypes and MVPs. Co-creation workshops were essential for generating exceptional ideas. We laid the groundwork for the Design System, keeping pace with product evolution. Rigorous monitoring of product metrics ensured the success of implementations. Precise preparation of files and seamless handoff to development were executed with precision. This journey was not just about integration; it was a meticulous process of innovation, ensuring a seamless and impactful user experience at Porto Seguro.
Porto Seguro - TriggoLabs
Senior Product Designer
Feb 2022- Jul 2022
IT Consultancy
Upon entering Porto Seguro, the challenge was crystal clear: integrate an application across various services, such as cashback in insurance and discounts at Porto Seguro Bank. We kicked off with an intense session, diving deep into our objectives. Quantitative and qualitative research formed the foundation, validating problems and solutions. The focus was on crafting flows that added value to both users and Porto Seguro services. Strategic mapping unveiled innovative opportunities. With the user at the core of design, we conducted usability tests on prototypes and MVPs. Co-creation workshops were essential for generating exceptional ideas. We laid the groundwork for the Design System, keeping pace with product evolution. Rigorous monitoring of product metrics ensured the success of implementations. Precise preparation of files and seamless handoff to development were executed with precision. This journey was not just about integration; it was a meticulous process of innovation, ensuring a seamless and impactful user experience at Porto Seguro.
Venda Válida
Senior Product Designer
Jun 2021- Feb 2022
Startup
My objective was to develop an innovative SaaS platform. Our vision aimed to provide users with the autonomy to subscribe to services, customizing their packages intuitively without the need for human interaction. I gained an understanding of internal company processes and subsequently designed a Service Blueprint Journey for all employees to comprehend the processes and identify areas for improvement in our journey. With hypotheses in place, I formulated strategies for both quantitative and qualitative research.
Venda Válida
Senior Product Designer
Jun 2021- Feb 2022
Startup
My objective was to develop an innovative SaaS platform. Our vision aimed to provide users with the autonomy to subscribe to services, customizing their packages intuitively without the need for human interaction. I gained an understanding of internal company processes and subsequently designed a Service Blueprint Journey for all employees to comprehend the processes and identify areas for improvement in our journey. With hypotheses in place, I formulated strategies for both quantitative and qualitative research.
Tivit
UX/UI
Ago 2019- Jun 2021
IT Consultancy
Data gathering with the client to understand metrics, pain points, and objectives. Co-creation in processes such as Discovery, Interviews, and Research. Participation in the creation and maintenance of a Design System, standardizing communication and experience across various digital portals. Designing and creating high-fidelity wireframes and prototypes, seeking improvements and solutions with a focus on usability. Usability testing using predefined scripts. Achieved a 56% reduction in Service Desk calls for a major client.
Tivit
UX/UI
Ago 2019- Jun 2021
IT Consultancy
Data gathering with the client to understand metrics, pain points, and objectives. Co-creation in processes such as Discovery, Interviews, and Research. Participation in the creation and maintenance of a Design System, standardizing communication and experience across various digital portals. Designing and creating high-fidelity wireframes and prototypes, seeking improvements and solutions with a focus on usability. Usability testing using predefined scripts. Achieved a 56% reduction in Service Desk calls for a major client.
CVC Corp
UX/UI
Jun 2018- Jul 2019
Travel Agency
Designed the interface for the Submarino Viagens app on Android and iOS. Created personas, wireframes, navigation flows, and content organization. Aligned the vision of the Submarino Viagens app with the company's strategy, monitored metrics, defined objectives, and key results (OKRs), aimed at delivering value. Acted as a bridge between the development team and other company teams, such as marketing, finance, support, users, and stakeholders.
CVC Corp
UX/UI
Jun 2018- Jul 2019
Travel Agency
Designed the interface for the Submarino Viagens app on Android and iOS. Created personas, wireframes, navigation flows, and content organization. Aligned the vision of the Submarino Viagens app with the company's strategy, monitored metrics, defined objectives, and key results (OKRs), aimed at delivering value. Acted as a bridge between the development team and other company teams, such as marketing, finance, support, users, and stakeholders.
XP Investimentos
UX/UI
Dec 2017- May 2018
Finance
My main responsibility was to transform the interface used by advisors on a daily basis, aiming to optimize the user experience and make the process more intuitive and efficient. I conducted in-depth research, data analysis, and gathered feedback to identify friction points in the existing platform. Based on this analysis, I developed strategies to simplify workflows and make navigation more intuitive. At the end of 5 months, we launched the internal platform and achieved great success in delivery, making the experience of our users satisfactory.
XP Investimentos
UX/UI
Dec 2017- May 2018
Finance
My main responsibility was to transform the interface used by advisors on a daily basis, aiming to optimize the user experience and make the process more intuitive and efficient. I conducted in-depth research, data analysis, and gathered feedback to identify friction points in the existing platform. Based on this analysis, I developed strategies to simplify workflows and make navigation more intuitive. At the end of 5 months, we launched the internal platform and achieved great success in delivery, making the experience of our users satisfactory.
Ambipar
Senior Product Designer
Feb 2025- Current
Finance
Working on the development of a new investment platform, focused on automating investment strategies and delivering personalized AI-driven recommendations. Designing user journeys, flows, and interactive prototypes in Figma, aligned with product and technology stakeholders. Conducting user research and benchmarking analysis to identify market opportunities and differentiation. Exploring and testing various market tools to support product and design decisions. Engaging in frequent conversations with users and stakeholders to gather insights and validate concepts. Developing and documenting the platform’s Design System. Deepening expertise in key product metrics, such as: engagement (DAU/WAU), conversion rate on automated strategies, cohort-based retention, average session duration, and activation rate of AI-first features. Collaborating closely with Product Owners, engineers, and stakeholders to define requirements and prioritize the backlog in Azure DevOps. Focusing on creating a more accessible and powerful experience for different investor profiles, positioning the platform as AI-first.
UX Agency
Senior Product Designer
June 2024- Feb 2025
Agency
My journey here goes beyond creating visual experiences, always focusing on delivering results for our clients and products. By applying UX methodologies, I conduct usability tests to simplify and improve every step of the user journey. I carry out in-depth user research, from usability tests and benchmarks to detailed interviews, capturing valuable insights that guide our decisions. Based on this data, I create hypotheses for real solutions, grounded in experiments and analyses conducted within the product. Leading co-creation workshops Extensive experience with visual design, including Design Systems, Figma, journey mapping, and wireframes Proposing design process improvements to enhance team productivity based on solid reasoning and evidence
Anbima
Senior Product Designer
Jan 2024- June 2024
IT Consultancy
Conducted thorough research: Mapped out the world's leading financial association websites, analyzed best practices, and studied fintech websites to incorporate modern visual elements. Gathered user insights: Interviewed association representatives to understand their needs, goals, and challenges. Established a comprehensive Design System: Ensured brand immersion across all internal products. Created and launched Anbima's international website: Successfully attracted international visitors and presented the Brazilian financial market landscape effectively. Implemented continuous optimization: Monitored website performance and made data-driven improvements to achieve objectives. Developed a centralized design system: Standardized the user interface across all internal products. Fostered collaboration: Collaborated with designers and developers to ensure effective implementation of the Design System. Facilitated design thinking workshops: Conducted workshops to promote creativity and team problem-solving. Generated innovative ideas: Assisted in generating innovative ideas and prototyping solutions. Guided teams in creating intuitive and accessible interfaces: Provided guidance to teams in creating user-friendly and inclusive interfaces. I carry out in-depth user research, from usability tests and benchmarks to detailed interviews, capturing valuable insights that guide our decisions. Based on this data, I create hypotheses for real solutions, grounded in experiments and analyses conducted within the product.
Quizur
Senior Product Designer
Mar 2023- Dez 2023
Startup
Leading the creation of a new website experience for our users, making quiz creation and other content more intuitive and user-friendly; Collaborating with Product Managers to evaluate research, analyze data, generate insights, and conceive solutions for the best possible user journey on our site; Facilitating and leading idea generation sessions, aligning and reaching consensus with the team and other stakeholders in the initiative; Conducting user research and creating surveys to understand user preferences, leading to the Member Get Member strategy by incorporating social interactions, ultimately increasing platform engagement; Following a User-Centered Design (UCD) approach, conducting user research, interviews, usability tests, and exploring behaviors, preferences, and challenges of Quizur users; Creating user journey maps, identifying key interaction points and opportunities for improvement; Developing prototypes of varying fidelity to test concepts and usability with users and stakeholders, ensuring rapid learning throughout the process; Building flows, navigation structures, and interfaces that provide our customers with the best user experience, considering business goals and technical feasibility; Contributing to the formulation and measurement of goals for our OKRs, aligned with the company's strategic vision.
Brink's - TriggoLabs
Senior Product Designer
Jul 2022- Dec 2022
IT Consultancy
In a 90-day challenge, I was tasked with implementing CX Discovery in a traditional valuables transportation company with a customer-centric focus. Our journey began with deep immersion, aiming to understand the company's business. We conducted interviews with over 24 business agents across 15 departments, totaling 32 hours of interviews, unveiling more than 110 pain points. I analyzed the top 3 competitors, scrutinized their social media, and performed a heuristic analysis on the current website. This exploration aimed to comprehend why users struggled to grasp an official communication channel. Surprisingly, there wasn't one. Even the website lacked this standard for clients or potential customers. Conducting in-depth research, including secret shopper analyses and a macro customer journey assessment, we benchmarked against players in other industries to explore new technologies and gather inspiration for enhancing our scenario. Throughout customer interviews, we mapped over 115 pain points. Guided by a strategic vision, we identified market opportunities, ultimately prototyping a digitally tested solution, refining flows to alleviate user journey pain points.
Porto Seguro - TriggoLabs
Senior Product Designer
Feb 2022- Jul 2022
IT Consultancy
Upon entering Porto Seguro, the challenge was crystal clear: integrate an application across various services, such as cashback in insurance and discounts at Porto Seguro Bank. We kicked off with an intense session, diving deep into our objectives. Quantitative and qualitative research formed the foundation, validating problems and solutions. The focus was on crafting flows that added value to both users and Porto Seguro services. Strategic mapping unveiled innovative opportunities. With the user at the core of design, we conducted usability tests on prototypes and MVPs. Co-creation workshops were essential for generating exceptional ideas. We laid the groundwork for the Design System, keeping pace with product evolution. Rigorous monitoring of product metrics ensured the success of implementations. Precise preparation of files and seamless handoff to development were executed with precision. This journey was not just about integration; it was a meticulous process of innovation, ensuring a seamless and impactful user experience at Porto Seguro.
Venda Válida
Senior Product Designer
Jun 2021- Feb 2022
Startup
My objective was to develop an innovative SaaS platform. Our vision aimed to provide users with the autonomy to subscribe to services, customizing their packages intuitively without the need for human interaction. I gained an understanding of internal company processes and subsequently designed a Service Blueprint Journey for all employees to comprehend the processes and identify areas for improvement in our journey. With hypotheses in place, I formulated strategies for both quantitative and qualitative research.
Tivit
UX/UI
Ago 2019- Jun 2021
IT Consultancy
Data gathering with the client to understand metrics, pain points, and objectives. Co-creation in processes such as Discovery, Interviews, and Research. Participation in the creation and maintenance of a Design System, standardizing communication and experience across various digital portals. Designing and creating high-fidelity wireframes and prototypes, seeking improvements and solutions with a focus on usability. Usability testing using predefined scripts. Achieved a 56% reduction in Service Desk calls for a major client.
CVC Corp
UX/UI
Jun 2018- Jul 2019
Travel Agency
Designed the interface for the Submarino Viagens app on Android and iOS. Created personas, wireframes, navigation flows, and content organization. Aligned the vision of the Submarino Viagens app with the company's strategy, monitored metrics, defined objectives, and key results (OKRs), aimed at delivering value. Acted as a bridge between the development team and other company teams, such as marketing, finance, support, users, and stakeholders.
XP Investimentos
UX/UI
Dec 2017- May 2018
Finance
My main responsibility was to transform the interface used by advisors on a daily basis, aiming to optimize the user experience and make the process more intuitive and efficient. I conducted in-depth research, data analysis, and gathered feedback to identify friction points in the existing platform. Based on this analysis, I developed strategies to simplify workflows and make navigation more intuitive. At the end of 5 months, we launched the internal platform and achieved great success in delivery, making the experience of our users satisfactory.